(informally) in 2009, their chemistry clicked and they began attracting attention for their unique harmonies and talents. Their initial big break came about as the result of several YouTube videos of them performing, and soon, they had developed a devoted fan following. Their music is contagiously delightful, and their lyrics are also notable, telling tales of lost love, yearnings and hopes and dreams. Noah's early success and popularity marks them as one of Denmark's fastest-rising vocal groups.