His debut album Early in the Morning was released in February, 2010. He wrote the album during a self-imposed seclusion in a beach house in Ireland. His music has been compared to Bon Iver, Sufjan Stevens, and Ray LaMontagne. Tracks from Early in the Morning have been used in American television programs. McMorrow made his UK TV debut on BBC Two's Later... with Jools Holland on 27 May 2011. McMorrow performed at the Eurosonic Festival in 2012 when Ireland was the "Spotlight Country".