in sounddesign and composition. The focus of every project is to find an efficient and direct way to leave a strong emotional impact, whether it is the production of an album or the conception and completion of a commercial project. The concept of investing a lot of thought and therefore making every production special rather than settling with something fast and convenient is the driving force behind every project as well as the thought that every score, commission, track, or remix should get the same amount of attention and detail. In short: moving away from music and sound as a product and perceive every project as a customizable and individual challenge. A number of clients like Cartier, BMW, Leica, Greenpeace, Lacoste or MTV have made use of this approach for their commercials, websites and general sound concepts. Also different conferences such as; OFFF, Flash On The Beach, BD4D, Production companies/studios invited HECQ Audio to discuss this in workshops and lectures.